Most films with sexual content perform worse at the box office than films with little or no sexual content. That's the conclusion of a new study published in November in the journal Psychology of Aesthetics, Creativity, and the Arts. Using data from 914 films released between 2001 and 2005, researchers Dean Keith Simonton from the University of California-Davis, and independent Vancouver-based researcher Anemone Cerridwen discovered that explicit sex and nudity actually hurt a film's performance: On average, gross sales were 31 percent lower than films without the content.
Write the authors: "It is manifest that anyone who argues that sex sells or impresses must be put on notice. At present, no filmmaker should introduce such content under the assumption that it guarantees a big box office, earns critical acclaim, or wins movie awards. On the contrary, other forms of strong film content appear far more potent, either commercially or aesthetically."
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