Wednesday, October 18, 2006

On Mission and Mission Statements

I met Guy Kawasaki today. At least on his blog .

I clicked around and found his page entitled, A Brief History of Mine.

He's a fascinating guy whose work at Apple probably influenced my purchase of an Apple Plus in 1987.

As I read the linked article , I was impressed by many things--his education, family, ideas, gumption to start new companies, and style. But the thing that impressed me the most was his mantra. I would call it a combination vision statement/action statement (while skipping the mission statement completely). Just reading these 44 words helped me know what Guy does for a living more than anything else I've read about him.

Empower entrepreneurs

I try to do this three or four times a week with my blog, one hundred times a year with my speeches, two to three times a year with Garage’s checkbook, and once every three years or so by writing a book.


I developed a mission statement in 1993 or 1994 after reading Seven Habits of Highly Effective People and attending Men's Fraternity.

But my mission statement was too vague. It didn't have any of the bite that I was looking for. I would share it with people and they would still be confused about what I did and who I was. Here it is for the sake of argument:

To live faithfully, love biblically, and pursue holiness.

They're good core values, but it's not a mission statement. I've tried several times to rewrite it, but always felt it was too vague or contrived.

The way it exists on my goals sheet right now is:

To leverage my creativity to change lives

I like Guy's model. I'm going to try to use his vision/action combination to finally craft a mission statement that resonates with me and others.

Stay tuned.

(My fear is that the mission statement isn't the problem; my lack of mission is.)